Concept Document for

The Road To Design

A Complete Multimedia Guide to Creating Two-dimensional Artwork

Prepared by

Wendi Callaway, DBA Art On The Move 2002

The Road to Design, A Complete Multimedia Guide to Creating Two-dimensional Artwork, is a CD-ROM educational product for beginning art students, ages 13-18. This product carries you through your personal selection of the artistic elements of line, color, value, shape, form, space and texture. You will be able to choose from a wide selection of various aspects of each artistic element. You can be drastic in your selection or you may choose elements that seem to “fit” together. The program will then guide you through each step of the design process, using the elements you have chosen, until you have created your own original work of art, just like the Masters!

Your guide along The Road to Design is a Master artist, illustrator, writer and teacher of young artists. She will take you through each step carefully, helping you to make decisions about your artwork, which will help to form it into an aesthetically pleasing work of art. She will help you to combine lines and colors with textures, to create anything your imagination allows, from Abstract Expressionism, in a Cubistic style, to Impressionism, in a Surrealistic style, and anything in between. Each piece can be drastically different, and no two pieces will ever be the same.

The Road to Design has a colorful, festive look to it. It combines a huge array of bright and subdued colors, with festive graphics and fun animation. Creativity is fun, and beginning artists will immediately be attracted to the bright colors and artistic ambience of the program.

The Road to Design is both educational and rewarding. You learn the differences between types of lines, the visual effects of different color schemes, and the varying appearances of different visual textures. You learn the differences between shapes and forms and the various types of each, as well as the difference between positive and negative space. Through the design process, as you travel down the “road”, you are shown the visual effects of rhythm and movement in design. You are also shown the varying effects of informal balance compared to formal balance and differences between degrees of proportion. You learn how to create focal points, using different methods, like use of color and isolation, as well as others. You learn how to create unity and harmony through the arrangement of the elements and through the composition of your artwork. As each issue is analyzed and introduced, you learn how to combine all of these principles in the creation of an original work of art, which you can then call your own creation.

The reward is a work of art, which you have created out of your imagination, and which incorporates all of the principles of design. You use the media of your choice, and follow the instructions of the program. When your artwork is finished, you will have a two-dimensional work of art that you can be proud of. This program can then be used again to create an entirely different piece if you choose to do so. This program helps you to focus on the design qualities of your imagination and creative abilities.

The Road to Design, A Complete Multimedia Guide to Creating Two-dimensional Artwork combines the study of the Elements of Art with the study of the Principles of Design. These two areas of study are imperative to the beginning art student. Beginning art students must know and understand the individual parts of a work of art and how each part is related or contributes to the composition and the unity of the entire work. All of this is brought to you by exciting graphics, bright colors, fun animation and a witty, experienced instructor.

Because this title contains a great bit of animation, sound, and video, it is available in Windows ’98 and Windows 2000 for the PC, only. The minimum system requirements are a 600 MHz Pentium III processor, 16 MB RAM, 40 MB free hard drive space, and a 4X CD-ROM drive. You will also need paper, pencils, a variety of color media and a hard drawing surface.