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Logo Design

Objective:  To examine an art career by going through the steps involved in designing a logo for a business or individual.  To combine the elements of art with the design principle of variation in designing corporate logos.

Steps:

1.  Have students comprise a list of companies that do not exist.

2.  Have students choose a name of a company from the list, other than the one(s) they thought of.

3.  Draw ten thumbnail sketches in pencil of ideas for your logo design.

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4.  Choose the one sketch you like the best and draw twenty color variations of your logo design.  Each color sketch should be 2x3 inches in size.

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5.  Draw a tight black and white rendition of your final logo, using ink or markers.  This should be drawn larger and with more detail on an 8x12 sheet of paper.

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6.  Draw a large color rendition of your final logo on 8x12 paper.